Welcome
to
Good Business
TO MY FELLOW MISFITS, ARTISTS, & CREATIVES...
Do you feel like your business has run in survival mode the last 18 months, and you've been given two options to move forward with: bypass humanity and focus on more strategy, or write off trauma as a mindset block, and neither feel like the right option?
Let's build a human first business together.
The business coaching space only provides us with two options: strategy, systems, and chasing six figures, OR mindset blocks, and quantum leaping our way to success through healing.
Truth is, neither option is created with you and your full humanity in mind—and they don’t account for privilege, trauma, lived experience, or folks with a message that goes against the grain.
There's nothing wrong with six figure dreams and beyond, I want money in your hands, a lot of it.
But I believe human-first business strategy can be profitable, and should exist alongside real, non-bypassy healing. In fact, it HAS to coexist to be good for you, and good for the world.
Which is why I created.... GOOD BUSINESS
A 6-month, small-group mentorship for misfit entrepreneurs like you who want to heal while implementing a profitable business strategy that honors your full humanity, so you can sell out your offers without selling out and burning out.
Business is deeply human. And, like our humanity, it’s nuanced.
The last two years have been the most heavy and challenging times for our business and our humanity.
We’ve been forced to rely on our resilience and strategy to get us through, for ourselves, our clients, and our loved ones—even when it felt like we couldn’t make it another day.
But we can’t continue to run our business on strategy and resilience alone—especially if you want to grow your income, while honoring your capacity.
We’re all burned out after the last couple years (seriously, who isn’t?) but it’s a great privilege to be able to take a big step back in business, or pause altogether—a privilege most of us don’t have.
And the traditional business space wasn’t made with misfit entrepreneurs like you in mind.
"Hiring Rachel and Sara was the best thing I've ever done. I used to be caught up in the world of coaches promising six and seven figures, but none of them acknowledged ME. Who I was. So I never thought it could be my reality. BUT!!!!!! I've made four times what I was making only 3 months into working with them. I can't even begin to tell you how burnt out and hopeless I felt when I hired them, and I was skeptical if moving in this way would work for me but it does. I've referred all my friends to Rachel and Sara and I can't stress enough, you will not regret this."-Grace
If you want to do business differently, you might consider yourself a misfit.
Some folks wonder "am I a misfit?", to that I say if you have a desire to move through and expand your business without conforming to traditional narratives— you are.
We’re told business is binary—that we can only have one way or the other.
Strategy, or mindset.
Integrity, or income.
Balance, or burnout.
Business, or humanity.
But for folks like us, it’s not either/or. It’s both/and. Which is why you’ve likely never felt like you belonged in the traditional business space—especially when all of the advice we’re given, and the narratives we hear from the coaching industry, all sound the same.
- They say “Create connection in community,” when they really mean, “Create forced connections inside a group program that will bring no real value to anyone but the coach.”
- They say “Steal my proven framework,” when they really mean, “This process worked for me because of my privilege, and it will work for you too, but only if you want it bad enough & do as I say.”
- They say “I’ll help you stop getting in your own way & teach you how to manifest your dreams” when they really mean, “You’re just lazy—let me bulldoze your trauma, lived experience, and humanity with some breath work.”
How are we supposed to feel truly seen, heard, understood, and supported with all of these conflicting, underlying messages that put us into a box?
It's time for trauma informed business support, because you deserve it.
This is how I’ve always felt in the business space, too.
I’m Rachel, a business coach for misfits, artists, and creatives. For the folks who go against the grain in business and life, and see business as art.
I’ve never really fit inside any traditional mold, especially the online business space. But, in my 10 years of business, I have never felt more alone than I have during the pandemic.
In March 2020, my nana died (the woman who raised me), and then the world immediately shut down. My wife Sara and I held space for our clients as much as we possibly could, while still trying to navigate coping with the pandemic ourselves. In many ways, I was constantly surrounded by love and support, yet I had never felt further away from myself.
I was so lonely, but wanted to be left alone, too. It was deeply confusing, and sad. Everyone said "it's okay to not be okay", but no one actually talked about what this looked like.
A lot has changed since then—my capacity being one of them. I’ve noticed this a lot with my clients, too. But the business space doesn’t prioritize our capacity and healing, especially if we want to build a thriving business that feels good to us, and does good for others.
It wasn’t until I read Group, a brilliant book by Christie Tate, that made me realize I wanted to run a different kind of group program. One that could be a beautifully supportive space for healing AND growing in our business.
But it couldn’t just be *any* kind of group program. It needed to be one that actually benefits the folks inside of it, where everyone is truly celebrated to come as they are—where humanity is held, and never bypassed. Where honest strategy meets emotional wellbeing, and wealth is supported through sustainable and trauma informed practices.
"I've sold out every.single.offer rachel and sara have helped me create and launch. I don't have a large following, and I hate social media, don't think you aren't ready or don't have enough of an audience. they know how to do this, and they do it right. I'm obsessed with them, and I can't stop hiring them again and again. —Michelle
good business
A 6-month, small-group mentorship for misfit entrepreneurs like you who want to heal while implementing a profitable business strategy that honors your full humanity, so you can sell out your offers without selling out and burning out.
"Rachel's support, coaching and guidance the last year has been more than I ever could have asked for. I don't see success solely rooted in money but I can't ignore that we were able to not only navigate a pandemic, and the worst period of my mental health ever, but also reach $30k months not once, not twice, but for the duration of our coaching. Even though our work has come to an end, my consistent months have not. And I'm able to be in my business in ways that feel like me. The greatest gift she could have ever given me," —Jenny
Rachel & Sara here—your business & leadership coaches for the next six months!
Good Business brings the best of small-group mentorship & 1:1 coaching all in one.
Sara and I believe a good business is one that moves human-first, with leadership that is transformational, not transactional—where strategy and healing intersect.
As trauma-informed business and leadership coaches, Sara and I also believe that everyone is deserving of trauma-informed care, meaning your business and offers hold you and your clients in your full humanity—without using shame, manipulation, or lived experience to get folks in the door.
Building truly sustainable practices for how you move and exist inside of your business is at the core of our work inside Good Business—focusing on your Leadership Designs and Attachment Styles, how you hold space for yourself and your clients, and how you structure, market, and sell your offers.
Good Business was made for the entrepreneur who...
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- Experiences high & low periods in your business: You’re currently serving clients and/or have signed clients before, but launches or enrollments are typically inconsistent.
- Experiences inconsistent launches: You’ve had some really successful launches, but you often find them to be hit or miss, and you’re not sure why.
- Has implemented some successful biz strategies: But, again, there’s inconsistency here—sometimes they work well, and other times, not so much. Why is this?
- Has built a solid foundation in their business, but wants to really find their rhythm: You’ve proven your resilience and commitment to entrepreneurship, but want to bring in more consistency in your energy and your income by building strategies that work for you, not for everyone else.
- Feels deeply lonely in their business: Even though you have clients and loved ones in your corner, there’s a sense of loneliness as a misfit entrepreneur that’s tough to shake.
- Feels burnt out & exhausted by how they’re currently doing business: Pushing through the pandemic over the last two years has left you feeling unmotivated, in a creative dry spell, and maybe even like you’ve lost hope in coming home to the person you once were.
- Wants to heal AND make more money: Yes, you can do both—without bypassing privilege, trauma, and lived experience, or using shame and manipulation to do it.
If you can relate to the above, I promise that you’re not alone. I’ve built Good Business as a place to come to build safety and trust in community, in your own body, and build a you-centered business all in one space.
Get strategical and emotional support, from the trauma-informed Business & Leadership Lesbians.
Here's what's going down:
Inside of Good Business, you will be supported by my wife Sara and I.
She has her masters in leadership, and together we bring a trauma informed approach and 15+ years of experience.
This space is held without hierarchy, joining you + us, and other misfit entrepreneurs as you all learn from each other to build a human-first, trauma-informed approach to business—considering privilege, your leadership designs, and free of shame and manipulation.
The Details:
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- 2x 90–120-minute group calls with Rachel & Sara per month
- 1x 60-minute call with Rachel & Sara per month, aka just us three connecting monthly!
- Voxer access to Rachel & Sara Monday–Friday, 9 am–5 pm
- Hot seat coaching on each call for individual Q/A & feedback
- A custom launch plan for the year built based on your Leadership Design, Attachment Styles, trauma, lived experience, and your unique message
- Offer creation + audits throughout the mentorship to ensure you’re building trauma-informed and leadership driven offers people not only adore, but can't get enough of.
- Copy & program reviews, including feedback & edits from Rachel & Sara on any copy you create during our 6 months together (posts, sales page, web copy, emails, etc.!
- Trauma-informed business systems & strategies you can implement inside all areas of your business, customized to fit your needs
The Calls:
- Call 1: The Leadership Designs + Attachment Styles: Learn what your Leadership Design and Attachment Styles are, so we can build systems and blueprints around your natural behavioral patterns that support financial growth, free of burnout.
- Call 2: Holding Space for Your Clients + Yourself: Learn how to properly hold space for yourself before tending to your clients, plus to recognize & understand trauma responses & how to hold space for big moments and big feelings with your clients.
- Call 3: Ethical Copywriting: Trauma-informed copywriting practices for web, social, & program creation that is ethical, trauma-informed, and truly resonates with your ideal client. This will allow you to build trust in small moments & naturally build interest with your audience.
- Call 4: Offer Design + Audit: Build your scalable offer from a trauma-informed, leadership-driven lens using Sara’s scaffolding approach, focusing on supporting your capacity as well as your clients’ humanity.
- Call 5: Misfit Marketing & Trauma-Informed Sales: Learn how to sell out your offers with trauma-informed strategies & systems that make sense for your energy, behavior, & personality while acknowledging privilege & lived experience.You’ll leave this call with a marketing strategy we’ll co-create specifically for your business.
- Call 6: Checkpoint Call: At the halfway point, we’ll spend time exploring how we can regulate our nervous systems, have open conversations on navigating business & mental health, and learning how to adjust your marketing strategy based on the ebbs and flows of your capacity & mental health.
- Call 7: Building Your Launch Plan: This call will lay the foundation of the launch or enrollment plan Sara & I will create for you, including content ideas, for email & social, and a suggested posting schedule based on your individual humanity. Following the call, we’ll send you a customized, color-coded calendar with a Loom video walkthrough.
- Call 8: Launching Your Offer: This call is dedicated to prepping your launch or enrollment period, with the whole time dedicated to hot seat coaching and launch Q/A. You don’t have to be actively launching at this point in the mentorship, but this call will set you up for a more supportive enrollment once you do enter your launch period.
- Call 9: Launch Feedback & Adjustments: Launches are rarely ever flawless the first time around—so, we’ll dedicate this call to cover the feedback you received from your audience, as well as how you felt during the process. You’ll receive guidance & support in making adjustments as needed for your next launch or enrollment period.
- Call 10: Annual Launch Planning: After going through a launch or enrollment together and refining along the way, we’ll wind down the mentorship by planning an entire launch strategy for you for the rest of the year. Pretty amazing, right? This call will lay the foundation for the plan Sara & I build for you.
- Calls 11 + 12: Implementation & Hot Seat Coaching: Our last two calls will be completely hot seat coaching style, leaving up to 4 hours total for Q&A, feedback, advice, & time for everyone to share their experiences & hold open, honest discussion for big ideas & big feelings.
There are only 20 spots open inside Good Business to keep an intimate, small-group environment. Oh, and it’s the only way to work with me in a 1:1 capacity in 2022!
Oh, did I mention? There are some preeeeetty fire bonuses...
Bonus #1 - The first 5 people to sign up get to attend a private, live, trauma-aware workshop audit happening on November 30th. You will submit your offer and/or copy to Sara and me, and we will audit it for its trauma sensitivity and show you how you can adjust your messaging. ($199 value)
Bonus #2 - The first 10 people to sign up get a bonus 1:1 leadership evaluation call with Sara where you can work on your leadership skills, develop a curriculum for an offer, navigate through difficult client decisions, or anything else you need support with. ($350 value)
Bonus #3 - Everyone that joins by November 30th gets a bonus 1:1 call with me in December so we can plan how you will finish out the year, or rise above the noise of the New Year in your space with a refreshed or new offer. ($499 value)
Bonus #4 - Brand Messaging Guide [$899 value] - Available for the first 10 to sign up only! Get clear on your ethical, trauma-informed message with a customized brand messaging guide from Natalie Topalian (@thebrandcopywriter), including one 60-minute 1:1 strategy session and messaging specific to your overarching brand or one of your offers.
Good Business is for you if:
- You’ve ever felt like you’re doing business ‘wrong’
- You want to be in a space where you can scale your business without burning yourself out more than you already have been
- You want to scale your business but feel like you have to sell yourself out in order to make 10/20/40K+ months
- You want longevity in your business—and are willing to try different approaches to find the strategy that works for you long-term
- You’ve relied on your resilience and “I can get anything done” attitude for so long, but are realizing now (especially through the pandemic) that you can’t continue on like this forever
- You feel very alone in your business even though you have great clients that you love
- You’ve joined programs in the past but felt dismissed because the coach doesn’t address trauma, lived experience, or privilege
- You have been burned by coaches and group programs in the past, and have made lots of investments and haven’t seen anything from them because the advice was so generalized
- You’ve been sitting there for the past 18 months wondering how the hell anyone is putting out content right now when the entire world is burning down.
Good Business is for you if you’ve existed in the business space for a time and have ever felt unseen, like an outsider, like you didn’t belong—like a misfit.
Program Cost:
Accessibility is, and always has been, wildly important to us—so we’ve built in extended payment plans (free of penalty fees, of course) to fit your needs.
We offer extended payment plans starting at $925/month.
LOVE NOTES
"I wasn't going to hire another business coach, *ever* again. I meant it. Then I found Rachel and Sara and my whole world changed. Being supported by trauma informed coaches was life changing. We transformed my business and I couldn't have done it without them. Everything they suggested and said felt like pure truth and magic" —Maggie
We don't take it lightly you're about to let us into your headspace + business.
Good Business is literally the antithesis of every other “scale your way to success” program.
In fact, it’s probably every other business coach’s nightmare… which the Scorpio in me absolutely loves.
I can’t promise any sort of specific financial outcome, and never will. However, my decade in business, paired with Sara’s Masters in Leadership, and our combined 15+ years of experience working closely with entrepreneurs of all different levels of privilege & trauma has shown us the types of support that’s most impactful for misfit business-owners.
By the end of our 6 months together, you’ll walk away with...
- Trauma-informed space-holding training that you will hold a deep understanding of how to implement & emulate in your offers, client containers, & marketing
- Customized marketing strategy that will set you up for financial growth in your biz, built based on your Leadership Design profile, Attachment Styles, privilege, trauma, lived experience, unique message, and business goals
- Customized launch plan for the entire year including content ideas for social & email, and a content calendar mapping out your launch/enrollment periods & posting schedule
- Audited offers, copy, systems, & strategies for ethical, human-first, & trauma-informed/aware practices
- Deeper understanding of your capacity & humanity with a focus on nervous system regulation, self-discernment, holding space for & tending to yourself, and recognizing trauma responses in yourself & others
You deserve a business strategy that was created with you (and only you) in mind—not one that was copy + pasted from someone else.
Strategy only works when the whole of you is held.
This is why Good Business brings both human-first strategy and nervous system regulation and healing together. Because true healing and growth happens in community, but only if that community is built on a trauma-informed foundation that recognizes and honors ALL of you, not just the parts of you the traditional business space tells you to show.
You can want more for your business and your life, while also tending to your capacity, needs, and mental health.
You can grow as a leader and as a space-holder for both you and your clients at the same time.
You can build your business to support you financially, emotionally, and creatively, without having to compromise on your values or working yourself into the ground.
And we can’t wait to show you how.
FREQUENTLY ASKED QUESTIONS:
Yes! Even if you miss a call and watch the replay, you're still walking away with the core of how YOU move through business. And, you'll be able to submit your questions if you can't make it live.
Voxer is where we can talk all things you and your business, you have access to both Sara and I Monday through Friday. In this space you can share whats coming up for you in your personal world, and anything that relates to your business. This isn't a therapeutic space, as we stay in our scope of practice, but most clients utilize this form of communication anywhere between 20x a day, to 2x a week depending on the support you need.
This isn't a 'thing' you have to do. This is all about learning how YOU work, and what you need to support yourself and your business. Think of this is taking all the 'things' off your plate so you can finally take a breath in your business. We believe healing, and honest businesses thrive in community care and deep support. We acknowledge the last 18 months, and how this has deeply impacted entrepreneurs and are excited to hold space for you to participate as much or as little as you need.
Absolutely. We are happy to accommodate any kind of payment plan you need, with no additional charge.
Applications close on December 31st, and we officially begin on January 7th.
There are just 20 spots open for Good Business, and it will only be offered 2x a year.
Fill out the app below to set up a discovery call or Voxer access with Rachel to figure out if this is right for you.
And remember, the application doesn’t lock you into the program, it’s simply the first step in finding out if Good Business is the right fit for you!